The rise of family-centered content on social media has blurred the line between parenting and performance, especially when children become the centerpiece of monetized content.
While some creators claim to be sharing joyful moments, the relentless posting—often multiple times a day—can cross into exploitation. Children, especially infants, have no agency in these decisions, yet their faces, cries, and milestones are broadcast for likes, shares, and ad revenue. This constant exposure not only invades their privacy but can also create long-term psychological and developmental risks. When the pressure to maintain engagement overrides a child’s well-being, the platform becomes a stage for abuse disguised as entertainment.
The recent backlash against Jasmine Pineda, highlights how quickly things can spiral. In a Reddit thread discussing her behavior, fans expressed outrage after Jasmine nearly dropped her baby, Matilda, while filming herself standing and visibly on the verge of fainting. The video, intended to evoke sympathy and clicks, instead revealed the disturbing extent to which Jasmine has prioritized content over safety. Commenters accused her of using Matilda as a prop for engagement—posting emotional captions, dramatic updates, and frequent appearances to drive traffic and monetize her motherhood. What was once a personal journey has morphed into a spectacle, with Matilda caught in the middle of a performance she never consented to.
This incident has reignited broader concerns about influencer parenting and the lack of regulation around child labor in digital spaces. Unlike traditional media, social platforms offer no oversight or protections for children featured in monetized content. Fans who once supported Jasmine are now calling for accountability, urging platforms and viewers to recognize the harm in glamorizing such behavior. The outrage isn’t just about one misstep—it’s about a pattern of prioritizing virality over responsibility. When creators treat their children as content assets rather than human beings, the consequences can be irreversible.
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